Thursday, October 25, 2007

Your Ad isnt shown on Google - Possible Reasons

Here is the list of issues which could be the possible reasons behind - your Google Adwords PPC ads aren't shown on google search network:

1. Your ad has been disapproved.

2. The keyword you used to search for your ad is not performing well and has become inactive for search.

3. Your ad rank is not high enough to allow your ad to show on the first page of search results.

4. Your ad is showing, but in a lower position possibly due to a shift in the competitive landscape.

5. Your regionally targeted ad doesn't include the region (e.g. city, state, or country) associated with your computer's Internet Protocol (IP) address.

6. Your ad is targeting a language that's different from the language you've selected for your Google.com preferences.

7. Your daily budget has been exhausted and your ads are no longer showing for the day.

8. Your daily budget is lower than the recommended amount and Google is spacing the delivery of your ads to ensure you receive traffic throughout the day.

9. You're using ad scheduling and your ads are currently not scheduled to run.

10. Your account hasn't been activated.

Recommendations

Please avoid checking your ads on Google.com since it may dilute the overall CTC and account statistics. Rather you should

* Search the keywords on Ad Preview Page Tool in Google Adwords.

* Use Ads Diagnostic tool which will tell you the reasons of your ads not showing up i.e. approval status, cost-per-click (CPC) and budget price settings, ad and keyword performance, ranking status, geo-targeting settings, etc.

* Google Adwords comes up lots of Reports so run any of the report anytime to check the account statistics or you can schedule to run the reports as per your need.

Wednesday, October 24, 2007

What is RSS

RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries i.e. Rich Site Summary allow users to scan the article so that they can decide later on if they want to access the website source. The RSS feed usually contains the title of the topic originating from the website.

Benefits of RSS

1. It gives you the latest updates

2. It saves on surfing time.

3. It gives the power of subscription to the user.

4. It lessens the clutter in your inbox since RSS doesnt use emails to send update.

5. It is spam free.

6. Unsubscribing is hassle-free.

7. Can be used for advertising & marketing


Disadvantages of RSS

1. Some users prefer receiving email updates over an RSS feed.

2. Graphics and photos do not appear in all RSS feeds.

3. The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website.

4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.

5. RSS feeds create higher traffĂ­c and demands on a server. Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.

6. Since it is a new technology, many sites still do not support RSS.

Wednesday, October 3, 2007

List of Social Bookmarking sites

Guys,

Please review the below URLs containing list of social bookmarking sites:

* Social Bookmarking media
* Social Bookmarking sites with PageRank
* Social Media Sites generating traffic