Monday, March 31, 2008

Robots.txt - Standards

Hi friends,

Today I came across a very nice article about robots.txt on SEO Chat by James.

It covers topics of ranging how to create robots.txt for your web site, use of various syntax to allow and disallow various robots, search engine spiders to crawl your web site, internal directories and specific files, adding sitemaps auto-discovery, crawl-delay and adding comments in the robots.txt file.

Here is the link to the article.

Tuesday, March 18, 2008

TrustRank and factors responsible for increasing TrustRank

Yahoo has introduced TrustRank phenomenon. It is a link analysis technique done manually by the experts that separates the useful web pages from the spam pages.

Like you trust web sites to choose products you buy and services you avail, similarly search engines decide which web site pages to include in their index.

Following are some of the important factors which search engines consider to gain and increase the TrustRank of web sites pages:

  • SSL Certificate
  • Hackers Safe Services and Logo
  • Long time registered domain name (10 years)
  • Street mailing address and contact info
  • Privacy Policy
  • Inbound links from major membership sites and authority sites.
Source: Elliance, an eMarketing firm

Thursday, March 13, 2008

Reputation Monitoring Now Easy

In ordert to check the comments & views about your brand, products, services and url on world wide web, you can save the custom rss feeds on variety of sources below:

Bloglines
Technorati
Google News
Google Blog Search
BlogPulse and
Icerocket

You can use My Yahoo, My MSN and google reader to subscribe to any or all your rss feeds.

You must know about iGoogle, google's new service which alllows you to save various rss feeds on the iGoogle home page.

Also google alerts sends you email alerts about your interest on a daily basis. You can also use google's advanced search feature to search your interest.

You can also use Trackur which provides you reputation monitoring services by paying some dollars on a monthly basis.

Thus by setting up alerts, tracking new search results, and checking discussions across blogs via RSS feeds you can easily monitor views about your company, brand and address any brand damage.