Attributes determining Google Adwords Quality Score

Below are the attributes or the factor (listed as per the order of their importance) which actually determines the quality score of Google Adwords account:

Click-Through Rate: An advertisement’s click-through rate within Google’s search results page.

Ad Text/Keyword Relevance: Static placement of keywords within an advertisement’s body copy and headline.

Historical Performance: An algorithm that collects multiple quality scores for a single keyword in order to determine whether a keyword’s performance is increasing or decreasing.

Landing Page Keyword Relevance: The placement of core keywords on each landing page.

Keyword Bid Price: How much the advertiser is willing to pay per-click.

Overall Ad Group Performance: The tabulation of every keyword’s quality score within an ad group which determines the ad group’s score.

Predictive Performance: A calculation that predicts how a keyword will perform in the future by combining past, current and predicted quality scores.

Keyword Match Type: Using broad, exact and phrase match within your ad group for each keyword.

User Behavior in Relation to other Paid Listings: An algorithm that incorporates the number of paid listings a user visits before they take an action on your landing page.

Human Review: A review conducted by real-live Googlers who review and determine if an advertisement is relevant to a specific search.

Landing Page Conversion Rate: The number of conversions generated directly by a pay-per-click advertisement.

User Behavior in Relation to Organic Listings: An algorithm that incorporates the number of organic listings a user visits before they take an action on your landing page.

Ways to improve traffic to your web site

Follow these steps and you will see quantum increase in your web site traffic-

1. Write and submit articles: E.g. ezinearticles.com, goarticles.com, articlescity.com etc. E.g. Current Trends In Enterprise Collaboration
   
2. Social bookmark each and every pages of your web site, no matter how many pages are there, e.g. http://del.icio.us/syncexims07
   
3. Add your web site to important directories no matter you have to pay for it, e.g. http://dir.yahoo.com, business.com etc.
   
4. Its worth to submit your web site to www.dmoz.org, although its tricky and time consuming.
5. Create an impressive email signature containing a link back to your web site and always use it in all your email communications.
   
6. Create an RSS feed for your web site, e.g. news, events, products etc and submit it to feed directories. Its worth burning the feed on www.feedburner.com
7. Set up a social bookmarking site using facebook, linkedIn etc.
8. Start a blog and once you do it, start commenting about it on other blogs.
9. Start newsletter campaign and you will be blessed with massive amount of traffic to your web site.
10. Dont forget to speak about your web site in to magazines, publications etc.
    

Things You should Know Before Optimizing a Web Site

In order to make your SEO efforts successful, you should get the answers to the following questions in advance:

1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffíc, more publicity etc.

2) What is the time-frame for this project?

3) What is the budget for this project?

4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?

Answering these questíons will help you to build a framework for your SEO project and establish limitations for the size and scope of the campaign.

To determine your project requirements, you need to have the following questíons answered:

1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScrípt, Flat HTML etc)
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g.
www.site.com/longpagename?source=123444fgge3212, (containing "?" symbols), or does the site use parameter workarounds to remove the query strings? (the latter is more search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
5) How does the navigation work? Does it use text links or graphical links or JavaScrípt drop-down menus?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) Does the site have a site map or will it require one? Does the site have an XML sitemap submitted to Google Sitemaps ?
8) What is the current link popularity of the site?
9) What is the approximate Google PageRank of the site? Would it benefit from link building?
10) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to programmers for integration?
11) Do I have permission to alter the visible content of the site?
12) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
13) What are the site's geographical target markets? Are they global? Country specific? State specific? Town specific?
14) What are the site's demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
15) What are 20 search keywords or phrases that I think my/my client's target markets will use to find the site in the search engines?
16) Who are my/my client's major competitors online? What are their URLs? What keywords are they targeting?
17) Who are the stake-holders of this site? How will I report to them?
18) Do I have access to site traffíc logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
19) How do I plan on tracking my or my client's conversion trends and increased rankings in the search engines?
20) What are my/my client's expectations for the optimization project? Are they realistic?