Optimize your web site for Yahoo!

Hitwise reported that Yahoo accounts for ~ 22% search traffic and ranks at second place than Google (~64%).

To achieve good ranking in Yahoo, following points needs to be considered:

1. Title Tag: Should be short consist of 4-5 words including important key-phrase

2. Meta Description Tag: Should consist of 16-18 small to medium sized words including important key-phrases.

3. Meta Keywords Tag: Yahoo still gives some weight-age to keywords tag. The maximum size of this tag should be 250 characters.

4. Keywords in URL: Create keyword-based filenames that represent the content within the file.

5. Headings: Heading 1 and 2 tags should be applied on every pages and should contain crtical key-phrases (CKP)

6. Alt text for images: Apply alt-tags on some of the images containing CKPs. Make sure to maintain the keyword density to 3-5%.

7. Site Structure: Yahoo prefers the Linear site structure and ranks well all the web sites which possess this structure.

8. Links: Yahoo prefers quality inbound links.

9. Robots.txt: Allow all the user-agents to crawl your web site.

10. Web site containing fresh content will take some time to get indexed in Yahoo.