Convert Clicks in to Conversions

Follow these tips for the landing pages & increase conversion rate of your web site:

1. Clearly specify the value proposition for the product. Think as a customer as to why would I buy this product.
2. Identify the goal funnel and make sure the value proposition should be specified through-out the funnel pages. This will help you to retain the customer until he completes the purchase.
3. The design and the layout of the web site should be simple and easy to navigate:
• divide all the pages into different sections for proper site navigation
  
• use appropriate & meaningful graphics
• use breadcrumbs to let visitor know where he is
• distinguish visited & non-visited links
4. Use call to actions on pages to drive visitors to cart section. They should be visible without scrolling.
   
5. Make sure there shouldnt be horizontal scrolling on pages. Also the height of the page should be too long.
6. If you have any offer e.g. free shipping, any discount, display it clearly on the web site.
7. Ask for testimonials from your current customers and highlight them on your web site. This will drive the visitors to purchase your products.
   

Trust building elements for your web site.

. Your website design should be professional and relevant to your business.

. All the pages of the site should be accessible easily i.e. web site should have easy navigation.

. Add your own content on all the pages, don't copy. The content should be grammatically correct.

. Regularly update your web site so as to get repeat visitors.

. There shouldn't be any broken links on the web site,

. Add real testimonials to your web site. This helps attracting new customers.

. Publish case studies about customers you have helped, who use your product, etc.

. Don’t criticize your competitors. If at all its necessary, do a healthy comparison about features and products.

. You focus should always be on building long-terms relation with your customers.

. There should be Make a ‘About Us’ page on your web site which should contains detail about the mission, goal, Philosophy etc. If possible, add photos of the management committee members and a little bio.

. On the ‘Contact’ page, provide corporate email address (not personal), phone number, fax and address of the company.

. Publish your privacy policy & security policy. Add clearly about what you will and will not do with any personal data.

State what measures you take to ensure that all transactions are secure. Add prominent links to Privacy and Security policy on all the pages.

. Clearly publish guarantee policy. E.g. 100% money-back guarantee. Clearly add refund and returns policy.

. If you use PayPal, put the PayPal logo on your site. If you have a merchant account with a major banks like Citibank , put its logo on your site.

. If you have well-known industry associations, join up and put their logos on your site. Like IBM etc.

. Put images of the credit cards you accept on every page of the order process.

. Use the words ‘secure website’ whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.

. Use a high level of security when processing credit cards. Make sure you make your clients aware of all the steps you are taking.

. If you have pricing on your website, make it transparent.

.Let people know which SSL certificate you are using on your web site, to encrypt their personal information and keep it up to date.