Trust building elements for your web site.

. Your website design should be professional and relevant to your business.

. All the pages of the site should be accessible easily i.e. web site should have easy navigation.

. Add your own content on all the pages, don't copy. The content should be grammatically correct.

. Regularly update your web site so as to get repeat visitors.

. There shouldn't be any broken links on the web site,

. Add real testimonials to your web site. This helps attracting new customers.

. Publish case studies about customers you have helped, who use your product, etc.

. Don’t criticize your competitors. If at all its necessary, do a healthy comparison about features and products.

. You focus should always be on building long-terms relation with your customers.

. There should be Make a ‘About Us’ page on your web site which should contains detail about the mission, goal, Philosophy etc. If possible, add photos of the management committee members and a little bio.

. On the ‘Contact’ page, provide corporate email address (not personal), phone number, fax and address of the company.

. Publish your privacy policy & security policy. Add clearly about what you will and will not do with any personal data.

State what measures you take to ensure that all transactions are secure. Add prominent links to Privacy and Security policy on all the pages.

. Clearly publish guarantee policy. E.g. 100% money-back guarantee. Clearly add refund and returns policy.

. If you use PayPal, put the PayPal logo on your site. If you have a merchant account with a major banks like Citibank , put its logo on your site.

. If you have well-known industry associations, join up and put their logos on your site. Like IBM etc.

. Put images of the credit cards you accept on every page of the order process.

. Use the words ‘secure website’ whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.

. Use a high level of security when processing credit cards. Make sure you make your clients aware of all the steps you are taking.

. If you have pricing on your website, make it transparent.

.Let people know which SSL certificate you are using on your web site, to encrypt their personal information and keep it up to date.

Valid Meta Robot tag Content Values

Googlebot can interpret following robot ( META NAME="ROBOTS" CONTENT) values which can be added into the pages:

• NOINDEX - prevents any page from being included into search engine index.
  
• NOFOLLOW - prevents Googlebot to follow any links on that page.
  
• NOARCHIVE - prevents a cached copy of this page from being available in the search results.
  
• NOSNIPPET - prevents a description from appearing below the page in the search results, as well as prevents caching of the page.
  
• NOODP - blocks the Dmoz (Open Directory Project) description of the page from being used in the description that appears below the page in the search results.
• NONE - equivalent to "NOINDEX, NOFOLLOW".

To learn more about Web robots, please follow this link.

Myths and Facts about Google Search Result Pages

Guys,

I came across a very nice article by Enzo Chiu i.e. 7 Myths and Facts About Google SERPs, hope this will help you clear most of your doubts about Google search engine rankings.