Convert Clicks in to Conversions

Follow these tips for the landing pages & increase conversion rate of your web site:

1. Clearly specify the value proposition for the product. Think as a customer as to why would I buy this product.
2. Identify the goal funnel and make sure the value proposition should be specified through-out the funnel pages. This will help you to retain the customer until he completes the purchase.
3. The design and the layout of the web site should be simple and easy to navigate:
• divide all the pages into different sections for proper site navigation
  
• use appropriate & meaningful graphics
• use breadcrumbs to let visitor know where he is
• distinguish visited & non-visited links
4. Use call to actions on pages to drive visitors to cart section. They should be visible without scrolling.
   
5. Make sure there shouldnt be horizontal scrolling on pages. Also the height of the page should be too long.
6. If you have any offer e.g. free shipping, any discount, display it clearly on the web site.
7. Ask for testimonials from your current customers and highlight them on your web site. This will drive the visitors to purchase your products.