TrustRank and factors responsible for increasing TrustRank

Yahoo has introduced TrustRank phenomenon. It is a link analysis technique done manually by the experts that separates the useful web pages from the spam pages.

Like you trust web sites to choose products you buy and services you avail, similarly search engines decide which web site pages to include in their index.

Following are some of the important factors which search engines consider to gain and increase the TrustRank of web sites pages:

• SSL Certificate
• Hackers Safe Services and Logo
• Long time registered domain name (10 years)
• Street mailing address and contact info
• Privacy Policy
• Inbound links from major membership sites and authority sites.

Source: Elliance, an eMarketing firm

Your Ad isnt shown on Google - Possible Reasons

Here is the list of issues which could be the possible reasons behind - your Google Adwords PPC ads aren't shown on google search network:

1. Your ad has been disapproved.

2. The keyword you used to search for your ad is not performing well and has become inactive for search.

3. Your ad rank is not high enough to allow your ad to show on the first page of search results.

4. Your ad is showing, but in a lower position possibly due to a shift in the competitive landscape.

5. Your regionally targeted ad doesn't include the region (e.g. city, state, or country) associated with your computer's Internet Protocol (IP) address.

6. Your ad is targeting a language that's different from the language you've selected for your Google.com preferences.

7. Your daily budget has been exhausted and your ads are no longer showing for the day.

8. Your daily budget is lower than the recommended amount and Google is spacing the delivery of your ads to ensure you receive traffic throughout the day.

9. You're using ad scheduling and your ads are currently not scheduled to run.

10. Your account hasn't been activated.

Recommendations

Please avoid checking your ads on Google.com since it may dilute the overall CTC and account statistics. Rather you should

* Search the keywords on Ad Preview Page Tool in Google Adwords.

* Use Ads Diagnostic tool which will tell you the reasons of your ads not showing up i.e. approval status, cost-per-click (CPC) and budget price settings, ad and keyword performance, ranking status, geo-targeting settings, etc.

* Google Adwords comes up lots of Reports so run any of the report anytime to check the account statistics or you can schedule to run the reports as per your need.