Reputation Monitoring Now Easy

In ordert to check the comments & views about your brand, products, services and url on world wide web, you can save the custom rss feeds on variety of sources below:

Bloglines
Technorati
Google News
Google Blog Search
BlogPulse and
Icerocket

You can use My Yahoo, My MSN and google reader to subscribe to any or all your rss feeds.

You must know about iGoogle, google's new service which alllows you to save various rss feeds on the iGoogle home page.

Also google alerts sends you email alerts about your interest on a daily basis. You can also use google's advanced search feature to search your interest.

You can also use Trackur which provides you reputation monitoring services by paying some dollars on a monthly basis.

Thus by setting up alerts, tracking new search results, and checking discussions across blogs via RSS feeds you can easily monitor views about your company, brand and address any brand damage.

Some interesting facts about Social Media

• 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are makíng over $30,000 a year. Nineteen percent (19%) are makíng $100,000 and up...
  
  
• On Facebook.com 46% are over 25 and 34% are 35+, but they've got deep pockets. Eighty-eight percent (88%) makë more than $30,000 and twenty-three percent (23%) makë $100,000 or more.
  
  
• Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters. That's 52 million new users a year.
  
  
• YouTube.com gets over 50 million unique visitors per month. That equals over half a billion a year.
  
  
• Facebook and MySpace have the equal daily traffic of Google. Experts predict within the next year they will DOUBLE the daily traffic of Google search.

(Source: Easy Web 2.0 Internet Marketing: Strategies for Quickly Building an Audience with Social Media by Gary Smith)

Convert Clicks in to Conversions

Follow these tips for the landing pages & increase conversion rate of your web site:

1. Clearly specify the value proposition for the product. Think as a customer as to why would I buy this product.
2. Identify the goal funnel and make sure the value proposition should be specified through-out the funnel pages. This will help you to retain the customer until he completes the purchase.
3. The design and the layout of the web site should be simple and easy to navigate:
• divide all the pages into different sections for proper site navigation
  
• use appropriate & meaningful graphics
• use breadcrumbs to let visitor know where he is
• distinguish visited & non-visited links
4. Use call to actions on pages to drive visitors to cart section. They should be visible without scrolling.
   
5. Make sure there shouldnt be horizontal scrolling on pages. Also the height of the page should be too long.
6. If you have any offer e.g. free shipping, any discount, display it clearly on the web site.
7. Ask for testimonials from your current customers and highlight them on your web site. This will drive the visitors to purchase your products.