SEO Interview Questions?

There is a very nice post on Search Engine Land containing the questions to be asked while interviewing candidates for SEO position.

Here is the link to the post.

Robots.txt - Standards

Hi friends,

Today I came across a very nice article about robots.txt on SEO Chat by James.

It covers topics of ranging how to create robots.txt for your web site, use of various syntax to allow and disallow various robots, search engine spiders to crawl your web site, internal directories and specific files, adding sitemaps auto-discovery, crawl-delay and adding comments in the robots.txt file.

Here is the link to the article.

TrustRank and factors responsible for increasing TrustRank

Yahoo has introduced TrustRank phenomenon. It is a link analysis technique done manually by the experts that separates the useful web pages from the spam pages.

Like you trust web sites to choose products you buy and services you avail, similarly search engines decide which web site pages to include in their index.

Following are some of the important factors which search engines consider to gain and increase the TrustRank of web sites pages:

• SSL Certificate
• Hackers Safe Services and Logo
• Long time registered domain name (10 years)
• Street mailing address and contact info
• Privacy Policy
• Inbound links from major membership sites and authority sites.

Source: Elliance, an eMarketing firm