Yahoo has introduced TrustRank phenomenon. It is a link analysis technique done manually by the experts that separates the useful web pages from the spam pages.
Like you trust web sites to choose products you buy and services you avail, similarly search engines decide which web site pages to include in their index.
Following are some of the important factors which search engines consider to gain and increase the TrustRank of web sites pages:
- SSL Certificate
- Hackers Safe Services and Logo
- Long time registered domain name (10 years)
- Street mailing address and contact info
- Privacy Policy
- Inbound links from major membership sites and authority sites.
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