TrustRank and factors responsible for increasing TrustRank

Yahoo has introduced TrustRank phenomenon. It is a link analysis technique done manually by the experts that separates the useful web pages from the spam pages.

Like you trust web sites to choose products you buy and services you avail, similarly search engines decide which web site pages to include in their index.

Following are some of the important factors which search engines consider to gain and increase the TrustRank of web sites pages:

• SSL Certificate
• Hackers Safe Services and Logo
• Long time registered domain name (10 years)
• Street mailing address and contact info
• Privacy Policy
• Inbound links from major membership sites and authority sites.

Source: Elliance, an eMarketing firm

Reputation Monitoring Now Easy

In ordert to check the comments & views about your brand, products, services and url on world wide web, you can save the custom rss feeds on variety of sources below:

Bloglines
Technorati
Google News
Google Blog Search
BlogPulse and
Icerocket

You can use My Yahoo, My MSN and google reader to subscribe to any or all your rss feeds.

You must know about iGoogle, google's new service which alllows you to save various rss feeds on the iGoogle home page.

Also google alerts sends you email alerts about your interest on a daily basis. You can also use google's advanced search feature to search your interest.

You can also use Trackur which provides you reputation monitoring services by paying some dollars on a monthly basis.

Thus by setting up alerts, tracking new search results, and checking discussions across blogs via RSS feeds you can easily monitor views about your company, brand and address any brand damage.

Some interesting facts about Social Media

• 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are makíng over $30,000 a year. Nineteen percent (19%) are makíng $100,000 and up...
  
  
• On Facebook.com 46% are over 25 and 34% are 35+, but they've got deep pockets. Eighty-eight percent (88%) makë more than $30,000 and twenty-three percent (23%) makë $100,000 or more.
  
  
• Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters. That's 52 million new users a year.
  
  
• YouTube.com gets over 50 million unique visitors per month. That equals over half a billion a year.
  
  
• Facebook and MySpace have the equal daily traffic of Google. Experts predict within the next year they will DOUBLE the daily traffic of Google search.

(Source: Easy Web 2.0 Internet Marketing: Strategies for Quickly Building an Audience with Social Media by Gary Smith)