Tips for Building SEO in Social Media

• Twitter
  • Post every day. You can comment on industry news, link to your blog, high-five someone else's comment, retweet someone's blog post, ask for help with something, provide help to someone else....the list goes on.
  • Engage in conversation with customers and anyone else who mentions your company or your product. Thank people, ask questions, solicit feedback, etc.
  • Search Twitter for mentions of your competitors and their competing products, to learn which words people are using. Now you start using these words, too. It will help you when people search for what you're offering.
  • For bonus points, you can use the hash tag - # - in front of an important keyword. This is how many people mark out and search topics in Twitter. For example, you might tweet "Read how @StephanieH improved her time with #WideRunningShoes on our blog" and include a link.
  • Use a URL shortener such as bit.ly for links to save characters...140 isn't as much as you think.
  • If you see someone who could use what you sell complaining about a competitor, offer to help them somehow - but don't disparage your competitor, or his product.
  • Find the people who are influential in your target market, and follow them.
  • Thank people individually for following you. Do NOT use an autoresponder. It's a pity for someone's first interaction with you to feel canned - and believe me, experienced Twitter users can smell an autoresponse a mile away.

• Facebook
  • Post every day. You can post the same things on Facebook that you do on Twitter, with the added benefit of being able to include a photo and a much longer comment.
  • Invite engagement by asking people what they think about something you've posted. Comments are noticed by search engines. In fact, Ian Lurie of Portent Interactive found a correlation between comments on a company's Facebook page and high rankings in search engine results.
  • Search Facebook for mentions of your competitors and their competing products. That will tell you which words people use when they're looking for what you sell. Now you start using these words, too, so you'll pop up in product searches.
  • If you see someone complaining about a competitor, you can send an offer of practical help - or even a coupon! - to that person. Don't disparage your competitor or their product...that's not good etiquette.
  • Give people a reason to "like" your Facebook page. You might want to offer access to special deals or coupons, or to some other benefit, such as a "fans only" video page.

• LinkedIn
  • Join groups specific to your industry and to your target customers.
  • Post interesting articles and news to these groups. Be careful not to promote your product or company too hard. Some groups will kick you out for being overly self-promotional. Make sure you read the terms for each group.
  • Answer questions people post in your groups.
  • Write recommendations for people you've done business with.
  • Ask your good customers to write recommendations for you.

• Your blog
  • Post about industry trends and issues.
  • Post about business issues that aren't specific to your industry, but interesting to other business people who may be reading your blog.
  • Post about your own company's news and developments. Your blog can be the modern-day press room - just make sure you tag news announcements appropriately, so company news can be found.
  • Offer insights and advice based on things you learn in the course of business, even if you aren't talking directly about your own product.
  • If you have something thoughtful to say about someone else's blog that is too long for a comment, write a post on your blog, linking to the post you are commenting on. You'll be noticed by the blogger, and he or she may choose to link to your blog, too.

• Other people's blogs
  • Comment on people's posts, but avoid generic comments like "great post." Try to add something unique and interesting to the discussion. See the section above for when you have a lot to say about someone's post.
  • Ask if you may guest post if you think you have something to contribute. Many bloggers are happy to have guest authors post, if they're adding value.

• News sites
  • Comment on news stories that are relevant to your industry and your business. Don't be snarky - be thoughtful. You can also share these news stories in your social accounts by linking to them. If people read the comments, they'll probably notice yours.

Are meta tags really dead?

There are multiple openions and school of thoughts whether to add meta tags on your web page since major search engines have changed the algorithm for ranking websites. The reason being, the title and other meta tags have been misused by webmasters as avenues of stuffing the keywords in order to get higher ranking is search engines.


Now since ranking critiea of major search engines have changed but still title and meta tags have relevance in search engine ranking.

Please be informed that Title tag is actually not the meta tag and holds a lot of weight with Google and other engines.

While Google no longer consider description tag for ranking purposes, it is still an important element to include on every page.  Don’t make the mistake of thinking that, just because this tag no longer holds ranking value, it shouldn’t contain keyphrases.  By all means, it should.

The keyword tag hasn’t been used since the mid-1990s.  It doesn’t hurt to put a few phrases in this tag, including perhaps some common misspellings, but it won’t help your rankings one bit.

Google simplifies multiple owners verification in webmaster

Google has simpliied the owership of the verified site in webmaster tool.
Now there is new Add a user tool on the site verification page, which on filling will provide complete access of the website and webmaster tool previleges to the new owner.

Dont ignore your videos, optimize them to rank in SERP

Blended search is getting popular day by day and you can see videos, news, maps and other related content are now displayed along the standard search results.

Thus if you are not optimizing your videos, start it now -

• Insert keywords into your video filenames.
• Host your videos on YouTube, and embed these YouTube videos into your website pages. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about. 
• Optimize your YouTube videos by inserting important key-phrases into the videos' titles, descriptions, and tags.
• Creating a video library on your site is a good idea. Write keyword-rich annotations for each video in the library.

Please share your experiences with me. If you have optimized your videos, which tactics did you use and which have worked best for you?

Long tail Vs Short Search Queries: Which is best

This topic is actually in the debate from a long time and still bothering the advertizer to decide which search queries to target, long tail or short tail.

By the way, there is a difference between keywords & search queires - While keywords are the inventory any advertiser buys, search queries are the actual key-phrases people type into a search engine.

Based on the analysis of the google adwords accounts, researchers have come to a conclusion that long tail search queries drives more targetted clicks  than the short tail. Also long tail queires consume more PPC budget and generate more conversions with less cost per click (CPC).

Thus its important to note that:

• long tail search queries have enormous value
• to achieve high ROI, it’s important to aggressively mine negative keywords and to effectively target more specific search queries.

 So, always keep this thumb rule in mind, "Broad Match Keywods + Negative Keywords = Profitable Long Tail"

Keyword Research - How to

Source: SEOmoz by Randfish on February 24th, 2008

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche - not taking advantage is practically criminal.

How to Judge the Value of a Keyword

Every search phrase that's typed into an engine is recorded in one way or another, and keyword research tools like those described below allow us to retrieve this information. However, those tools cannot show us (directly) how valuable or important it might be to rank for and receive traffic from those searches. To understand the value of a keyword, we need to research further, make some hypotheses, test, and iterate - the classic web marketing formula.

The following is a basic, but valuable process for determining a keyword's value:

1. Ask yourself - is the keyword relevant to the content your website offers? Will searchers who find your site through this term find the likely answer to their implied question(s)? And will this traffic result in financial rewards (or other organizational goals) directly or indirectly? If the answer to all of these questions is a clear "Yes!," proceed...
2. Search for the term/phrase in the major engines - are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
3. Buy a sample campaign for the keyword at Google AdWords and/or Yahoo! Search Marketing. Choose "exact match" and point the traffic to the most relevant page on your website. Measure the traffic to your site, and track impressions and conversion rate over the course of at least 2-300 clicks (this may take only a day or two with highly trafficked terms, or several weeks with keyword in lesser demand).
4. Using the data you've collected, make an educated guess about the value of a single visitor to your site with the given search term or phrase. For example, if, in the past 24 hours, your search ad has generated 5,000 impressions, of which 100 visitors have come to your site and 3 have converted for total profit (not revenue!) of $300, then a single visitor for that keyword is worth approx. $3 to your business. Those 5,000 impressions in 24 hours could probably generate a click-through rate of between 30-40% with a #1 ranking (see the leaked AOL data mining for more on potential click-through-rates), which would mean 1500-2000 visits per day, at $3 each, or ~$1.75 million dollars per year. No wonder businesses love search marketing!

Of course, even the best estimates of value fall flat against the hands-on process of optimizing and calculating ROI. Remember that the time and money you invest in a search marketing campaign must be weighed against any returns, and even though SEO is typically one of the highest return marketing investments, measuring success is still critical to the process.

Understanding the Long Tail of the Keyword Demand Curve

It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these "popular" search terms actually make up less than 30% of the overall searches performed on the web. The remaining 70% lie in what's commonly called the "long tail" of search. The tail contains hundreds of millions of unique searches that might be conducted a few times in any given day (or even only once, ever!), but, when taken together, they comprise the majority of the world's demand for information through search engines.

Understanding the search demand curve is critical, because it stresses the importance of "long-tail" targeted content - pages with information not directed at any particular single, popular query, but rather simply exposing the myriad of human thought, research, and opinion to the spiders of the search engines. As an example, below I've copied a chart of SEOmoz's own keyword traffic, illustrating the small number of queries sending larger amounts of traffic alongside the plethora of rarely-searched terms and phrases that bring the bulk of our search referrals:

In the graph above (courtesy of Enquisite's amazing long tail KW referral tracking), you can see that the bright green terms in the head make up only a tiny fraction of the overall traffic, while the mid and dark blue areas comprise a considerable majority, and yet contain terms that have only brought 1-2 visits to the site. The numerical chart below shows this in greater detail - note that our top phrases bring in only a minuscule percent of our total search traffic.

Ignore the long tail at your peril - search marketing and web site content strategies must allow for this "impossible to predict" form of visits or risk losing out to a more expository and prolific competitor.

Keyword Research Sources

Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these:

• Google Adwords' Keyword Estimator Tool
• Google Trends Keyword Demand Prediction Tool
• Microsoft AdCenter Keyword Forecasting Tool
• Wordtracker's Free Basic Keyword Demand Tool
• KeywordDiscovery Free Basic Keyword Demand Tool

Here's an example of mining keyword research data from Google's AdWords Estimator Tool:

We can see that Google is predicting both the cost for running campaigns for these terms as well as estimates of the number of clicks a campaign might receive. You can use these latter numbers (under the "estimated clicks/day" column) to get a rough idea of how popular a particular keyword or phrase is in comparison to another. The green, horizontal bar in the "search volume" column can also help to show comparative estimates of demand.

Other, less popular sources for keyword information exist, as do tools with more advanced data, and these are covered excellently in Rebecca's Professional's Guide to Keyword Research.

Keyword Difficulty

In order to know which keywords to target now (and which to pursue later), it's essential to not only understand the demand for a given term or phrase, but the work required to achieve those rankings. If mighty competitors block the top 10 results and you're just starting out on the web, the uphill battle for rankings can take months or years of effort bearing little to no fruit. This is why it's essential to understand keyword difficulty.

To get a rough idea of the level of competition faced for a particular term or phrase, the following metrics are all valuable:

• Search Demand Volume (how many people are searching for this keyword)
• Number of Advertising Competitors
• Strength (age, link power, targeting, and relevance) of the Top 10 Results
• Number of Search Results (it can be valuable to use advanced operators like "exact search" or the allintitle, allinurl operators here as well - see more on using these specialized searches for keyword research here)

Of course, if you'd like to save time, SEOmoz's own Keyword Difficulty Tool does a good job collecting all of these metrics and providing a comparative score for any given search term or phrase.

In-house Salary Survey Results

Source: Search Engine Land, Nov 23, 2009 by Chris Sherman:

Want to make a recession-resistant career move? Consider going to work as an in-house search marketer. According to the second annual SEMPO in-house salary survey, compensation for search marketers working on behalf of a single organization actually increased during the past year, despite a turbulent economy that took a toll on many other types of online marketing.

“With the economy in the longest recession of decades, it’s heartening for our annual in-house salary survey to substantiate that search engine marketing is the employment bright spot in sales and marketing,” said SEMPO President Sara Holoubek.

SEMPO, the Search Engine Marketing Professional’s Organization, surveyed more than 600 in-house SEO professionals during the second quarter of this year. Among the key findings:

2009 yearly salaries for an individual contributor with 1-3 years relevant experience range from $40,000 to $80,000; senior manager salaries range $70,000 to $120,000; and vice presidents with responsibilities for large SEM campaigns or a team of specialists earn from $160,000 to $250,000.

In-house SEM budgets are mostly below $50K or above $250K with few in the in-between area.

The majority of respondents are working to maintain or increase the ROI from search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns with flat or restrained budgets for the remainder of 2009.

Practitioners also are responsible for a broadening spectrum of online marketing activities including: organic SEO and SEM programs, social media campaigns, email marketing, graphical ad campaigns, paid inclusion programs, vertical search engine targeting, affiliate marketing programs, and shopping engines.

Another interesting finding is that search marketing is now clearly perceived as a marketing function rather than as an IT/programming function:

Essential Checklist before you launch the website

This article contains some of the very important check list bef

Check this link - http://www.sitepronews.com/2009/04/08/15-essential-checks-before-launching-your-website/

Estimated Growth in Search Engine Marketing until 2013

SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies.

MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to 20.3% in 2013.

At the same time, growth for paid search campaigns will decline from 15.9% in 2009 to 11.3% in 2013. Growth for both SEO and paid search both will decline between 2008 and 2009, due to the economy.

Search marketing will continue to grow over the years, reaching $23.4 billion by 2013, up from 12.2 billion in 2008.

SEO spend will grow from 1.5 billion in 2008 to 3.85 billion in 2013, while paid search will grow from 7.7 billion in 2008 to 14.7 billion in 2013.

By 2013, SEO will account for more than contextual ads, which will be earning just 3.6 billion, compared to SEO at 3.85 billion.

SEO Interview Questions?

There is a very nice post on Search Engine Land containing the questions to be asked while interviewing candidates for SEO position.

Here is the link to the post.

Robots.txt - Standards

Hi friends,

Today I came across a very nice article about robots.txt on SEO Chat by James.

It covers topics of ranging how to create robots.txt for your web site, use of various syntax to allow and disallow various robots, search engine spiders to crawl your web site, internal directories and specific files, adding sitemaps auto-discovery, crawl-delay and adding comments in the robots.txt file.

Here is the link to the article.

TrustRank and factors responsible for increasing TrustRank

Yahoo has introduced TrustRank phenomenon. It is a link analysis technique done manually by the experts that separates the useful web pages from the spam pages.

Like you trust web sites to choose products you buy and services you avail, similarly search engines decide which web site pages to include in their index.

Following are some of the important factors which search engines consider to gain and increase the TrustRank of web sites pages:

• SSL Certificate
• Hackers Safe Services and Logo
• Long time registered domain name (10 years)
• Street mailing address and contact info
• Privacy Policy
• Inbound links from major membership sites and authority sites.

Source: Elliance, an eMarketing firm

Reputation Monitoring Now Easy

In ordert to check the comments & views about your brand, products, services and url on world wide web, you can save the custom rss feeds on variety of sources below:

Bloglines
Technorati
Google News
Google Blog Search
BlogPulse and
Icerocket

You can use My Yahoo, My MSN and google reader to subscribe to any or all your rss feeds.

You must know about iGoogle, google's new service which alllows you to save various rss feeds on the iGoogle home page.

Also google alerts sends you email alerts about your interest on a daily basis. You can also use google's advanced search feature to search your interest.

You can also use Trackur which provides you reputation monitoring services by paying some dollars on a monthly basis.

Thus by setting up alerts, tracking new search results, and checking discussions across blogs via RSS feeds you can easily monitor views about your company, brand and address any brand damage.

Some interesting facts about Social Media

• 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are makíng over $30,000 a year. Nineteen percent (19%) are makíng $100,000 and up...
  
  
• On Facebook.com 46% are over 25 and 34% are 35+, but they've got deep pockets. Eighty-eight percent (88%) makë more than $30,000 and twenty-three percent (23%) makë $100,000 or more.
  
  
• Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters. That's 52 million new users a year.
  
  
• YouTube.com gets over 50 million unique visitors per month. That equals over half a billion a year.
  
  
• Facebook and MySpace have the equal daily traffic of Google. Experts predict within the next year they will DOUBLE the daily traffic of Google search.

(Source: Easy Web 2.0 Internet Marketing: Strategies for Quickly Building an Audience with Social Media by Gary Smith)

Convert Clicks in to Conversions

Follow these tips for the landing pages & increase conversion rate of your web site:

1. Clearly specify the value proposition for the product. Think as a customer as to why would I buy this product.
2. Identify the goal funnel and make sure the value proposition should be specified through-out the funnel pages. This will help you to retain the customer until he completes the purchase.
3. The design and the layout of the web site should be simple and easy to navigate:
• divide all the pages into different sections for proper site navigation
  
• use appropriate & meaningful graphics
• use breadcrumbs to let visitor know where he is
• distinguish visited & non-visited links
4. Use call to actions on pages to drive visitors to cart section. They should be visible without scrolling.
   
5. Make sure there shouldnt be horizontal scrolling on pages. Also the height of the page should be too long.
6. If you have any offer e.g. free shipping, any discount, display it clearly on the web site.
7. Ask for testimonials from your current customers and highlight them on your web site. This will drive the visitors to purchase your products.
   

Internet Advertising Scenario in India

Internet Marketing Facts & Figures

As of the end of 2007's third quarter, Google had almost 25 percent of the U.S. Internet advertising market, up from almost 21 percent in 2006's third quarter, according to IDC. Meanwhile, Yahoo's share during this period dropped to 11.3 percent from 12.3 percent, while Microsoft's declined to 5.2 percent from 5.8 percent, according to IDC.

In search usage, Google held a commanding 62.4 percent of queries worldwide, followed by Yahoo in a very distant second place with 12.8 percent, according to comScore. Microsoft ranked fourth with 2.9 percent, after Baidu (5.2 percent).

Internet Marketing and India

The latest report from CIA Factbook pegs the Indian Internet audience at 50.6 mn, 4th behind the US, China & Japan. The future growth in the Internet audience is expected to be from Brazil, Russsia, India & China (BRIC). Needless to say, the growth in the Internet audience will of course fuel a huge growth in advertising and communication on the Internet.
• The use of the Internet will move from just being a PC phenomenon to accessing the world wide web through other devices like mobiles, smart phones, etc.
• Mobile phone are growing at a very fast pace in India, especially the CDMA segment. This augurs well for the internet access, especially since the access device is beyond the PC.
• The Internet penetration in India is just about 4.5%. Hence, growth potential is huge. In the next five years, India is tipped to be the No. 2 country in terms of Internet Audience, 2nd only to China.
• The Internet audience in India is predominantly a male audience (70% male), 50% + in the 20 to 39 years age group and the largest primary access point is office. All this makes the Indian Internet audience a highly desirable audience for any marketer.
• To put this in perspective, the overall English print readership is around 30 mn and the English print advertising market is about US$ 400 mn. Compared with this the size of the Internet advertising market in 2005 was US$ 26 mn. The growth potential, is therefore, really huge.
• Display advertising is expected to grow at a rate of at least 50% for this year. In 5 years time, display advertising on the net is expected to grow to US$ 128 mn. Adding on search, which is growing at a phenomenal pace ( In the US, search accounts for 40% of the spends on the Internet and this trend is being mirrored elsewhere), the overall advertising spends on the Internet is estimated to be around US$ 214 mn.
• This would be approximately 4.9% of the overall advertising spends in the country. Again, the projections seem quite on track as the Internet spend ratio in the US for 2004 was at 4.8% and for the 2005 at approx. 6.5%.
• If anything, the actual spends may even be higher than the current projections.

Attributes determining Google Adwords Quality Score

Below are the attributes or the factor (listed as per the order of their importance) which actually determines the quality score of Google Adwords account:

Click-Through Rate: An advertisement’s click-through rate within Google’s search results page.

Ad Text/Keyword Relevance: Static placement of keywords within an advertisement’s body copy and headline.

Historical Performance: An algorithm that collects multiple quality scores for a single keyword in order to determine whether a keyword’s performance is increasing or decreasing.

Landing Page Keyword Relevance: The placement of core keywords on each landing page.

Keyword Bid Price: How much the advertiser is willing to pay per-click.

Overall Ad Group Performance: The tabulation of every keyword’s quality score within an ad group which determines the ad group’s score.

Predictive Performance: A calculation that predicts how a keyword will perform in the future by combining past, current and predicted quality scores.

Keyword Match Type: Using broad, exact and phrase match within your ad group for each keyword.

User Behavior in Relation to other Paid Listings: An algorithm that incorporates the number of paid listings a user visits before they take an action on your landing page.

Human Review: A review conducted by real-live Googlers who review and determine if an advertisement is relevant to a specific search.

Landing Page Conversion Rate: The number of conversions generated directly by a pay-per-click advertisement.

User Behavior in Relation to Organic Listings: An algorithm that incorporates the number of organic listings a user visits before they take an action on your landing page.

Ways to improve traffic to your web site

Follow these steps and you will see quantum increase in your web site traffic-

1. Write and submit articles: E.g. ezinearticles.com, goarticles.com, articlescity.com etc. E.g. Current Trends In Enterprise Collaboration
   
2. Social bookmark each and every pages of your web site, no matter how many pages are there, e.g. http://del.icio.us/syncexims07
   
3. Add your web site to important directories no matter you have to pay for it, e.g. http://dir.yahoo.com, business.com etc.
   
4. Its worth to submit your web site to www.dmoz.org, although its tricky and time consuming.
5. Create an impressive email signature containing a link back to your web site and always use it in all your email communications.
   
6. Create an RSS feed for your web site, e.g. news, events, products etc and submit it to feed directories. Its worth burning the feed on www.feedburner.com
7. Set up a social bookmarking site using facebook, linkedIn etc.
8. Start a blog and once you do it, start commenting about it on other blogs.
9. Start newsletter campaign and you will be blessed with massive amount of traffic to your web site.
10. Dont forget to speak about your web site in to magazines, publications etc.
    

Things You should Know Before Optimizing a Web Site

In order to make your SEO efforts successful, you should get the answers to the following questions in advance:

1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffíc, more publicity etc.

2) What is the time-frame for this project?

3) What is the budget for this project?

4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?

Answering these questíons will help you to build a framework for your SEO project and establish limitations for the size and scope of the campaign.

To determine your project requirements, you need to have the following questíons answered:

1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScrípt, Flat HTML etc)
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g.
www.site.com/longpagename?source=123444fgge3212, (containing "?" symbols), or does the site use parameter workarounds to remove the query strings? (the latter is more search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
5) How does the navigation work? Does it use text links or graphical links or JavaScrípt drop-down menus?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) Does the site have a site map or will it require one? Does the site have an XML sitemap submitted to Google Sitemaps ?
8) What is the current link popularity of the site?
9) What is the approximate Google PageRank of the site? Would it benefit from link building?
10) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to programmers for integration?
11) Do I have permission to alter the visible content of the site?
12) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
13) What are the site's geographical target markets? Are they global? Country specific? State specific? Town specific?
14) What are the site's demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
15) What are 20 search keywords or phrases that I think my/my client's target markets will use to find the site in the search engines?
16) Who are my/my client's major competitors online? What are their URLs? What keywords are they targeting?
17) Who are the stake-holders of this site? How will I report to them?
18) Do I have access to site traffíc logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
19) How do I plan on tracking my or my client's conversion trends and increased rankings in the search engines?
20) What are my/my client's expectations for the optimization project? Are they realistic?

Your Ad isnt shown on Google - Possible Reasons

Here is the list of issues which could be the possible reasons behind - your Google Adwords PPC ads aren't shown on google search network:

1. Your ad has been disapproved.

2. The keyword you used to search for your ad is not performing well and has become inactive for search.

3. Your ad rank is not high enough to allow your ad to show on the first page of search results.

4. Your ad is showing, but in a lower position possibly due to a shift in the competitive landscape.

5. Your regionally targeted ad doesn't include the region (e.g. city, state, or country) associated with your computer's Internet Protocol (IP) address.

6. Your ad is targeting a language that's different from the language you've selected for your Google.com preferences.

7. Your daily budget has been exhausted and your ads are no longer showing for the day.

8. Your daily budget is lower than the recommended amount and Google is spacing the delivery of your ads to ensure you receive traffic throughout the day.

9. You're using ad scheduling and your ads are currently not scheduled to run.

10. Your account hasn't been activated.

Recommendations

Please avoid checking your ads on Google.com since it may dilute the overall CTC and account statistics. Rather you should

* Search the keywords on Ad Preview Page Tool in Google Adwords.

* Use Ads Diagnostic tool which will tell you the reasons of your ads not showing up i.e. approval status, cost-per-click (CPC) and budget price settings, ad and keyword performance, ranking status, geo-targeting settings, etc.

* Google Adwords comes up lots of Reports so run any of the report anytime to check the account statistics or you can schedule to run the reports as per your need.