How to increase your web site’s “result and conversion rate"

* Understand your visitors profile i.e. what kind of people purchase from your web site and what does any person do as part of his buying process on your web site.

Thus is there any element on your web site which proves that You are the right choice over your competition?
* Every page of your web site should be made keeping in view of specific visitors, their possible actions i.e. the questions any prospect would have while landing on your web page and the strategy to be followed to answer these questions
* Write compelling, benefit-oriented web page copy so as to convince people for purchase on your web site
* Use of Call to actions: Highlight leads generating links, and use graphics, buttons on your web site so as to grab visitor’s attention. Make sure to keep the site navigation simple.

Always use “primary responses” (buy/sign-up etc) i.e. call to actions to drive visitors to fulfill your primary goals as well as “secondary or backup responses” e.g. have visitors subscribe to your monthly mailing list so that they may fulfill your primary goals later.

Design a web site with professional look and feel that builds trusts within your visitors. Also use testimonials, add privacy policy & disclaimer, show visitors that web site is secured for transaction.

Landing pages components to maximize conversions

Following are the conversion components that should be tested and improved to boost your web site conversion rates
* Headline - Since page headline is the first line that your visitors will read, the headline of your web page offers the biggest opportunity (about 80% of the opportunity) for improvements in conversion rate. Use headlines that clearly state the biggest benefit(s) that your product offers.
* Offer - Since your offer is the “call to action” that asks your visitors to act (purchase, sign up, opt-in), your offer accounts for the second the biggest opportunity for improvements in conversion rate.
* The 1st Paragraph - The first paragraph is the third biggest opportunity for improvements in your conversion rate. The paragraph must be written with strong benefits that capture your visitor’s attention and make them want to read more.
Benefits - The “benefit bullets” (bullet-point format) are the forth biggest opportunity for improvements in conversion rate. List your benefits in the order of your product’s “value” to your target market. That is, state your products strongest benefit first, and its weakest benefit last.
* Images/Graphics - The images you use have a big impact on your conversion rates. The best practice is to use images that clearly portray the biggest benefit your product offers your customer (rather than generic "feel good" stuff like unknown logos and clip art). Studies show that product images work best when placed to the left of your product description (or lead paragraph) since it makes it easier to read your copy from left to right. Plus, people like to reads “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.
* "Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a web site was because it had an unprofessional "look and feel" that lacked credibility and did not "feel" trustworthy. Having a professional look, and trust building tools (such as VeriSign and BBBOnline certifications) help convert significantly more of your web site's qualified visitors into new customers.

Other Important Conversion Elements:

• Buttons – Button text, color, look, etc.
• Testimonials
• Press Quotes
• Pricing
• Formatting and placement of page elements, images and copy

Other Conversion Best Practices and Tips:

• Add a Logo and a powerful “Value Proposition” to the top left
• Reduce your “bail out” rate by optimizing your web pages to download within 5 seconds on a 56k modem
• Instead of letting visitors click off your landing page, put all your information on one page (This tactic alone increased the conversions of a landing page by 55%)
• Add a 1-800-Number and Call to Action above the fold (top of the page)
• Use colors that fit your target customer’s personality