Offpage Optimization - Tips

There are number of things you can do "off your web page" to improve your web site's search engine PageRank and increase targeted visitor traffic to your web site. This is known as off-page optimization.

Off-page factors are primarily tied to the site's linking (inbound and outbound) techniques. This is commonly known as link popularity.

Some of the Offpage Optimization factors include,

· which web sites are linking to your site?
· how many web sites are linking to your site?
· what is the Google PageRank (1-10) of each web site that links to your site?
· what is the anchor text of each link to your site?
· what is the page title of the web page that is linking to your site?
· is the link to your site a reciprocal link or a one-way link?
· how many inbound and outbound links are on the web page linking to your site?
· how important is the web site that is linking to your site?
· how important is the web site that is linking to your site?
· whether or not the websites linking to you are deemed by Google as an authority website.

In order to optimize your website for the keyword “Collaboration Solution”, you need to analyze the linking strategy of the top 10 ranked websites for this keyword.

Study what these web sites are doing, by creating a spreadsheet with following columns,

* Linking Website
* Anchor Text used
* Page Rank
* Link Popularity
* Page Title
* Number of Outbound Links

You should create 1 spreadsheet for each of the top 10 websites. In order to find all of the websites that link to any web site,

* Go to Google and enter this search criteria- link:www.yourdomain.com.
* linkdomain:www.yourdomain.com for the Yahoo! search engine

Anchor Text is the actual text used within the link linking to the specified website.

Page Rank is the actual Google Page Rank of the webpage or web site. In order to see the Google Page Rank, you’ll need to download and install the Google Toolbar for free from: http://toolbar.google.org.

Page Title is the html title of the web page. Does it contain the keyword “collaboration solution”? If so, you should note which links pages those are. You’ll want to approach those websites and try to get them to link to your website.

To find the outbound links from any web site, just go to http://www.live.com and enter in "linkfromdomain:YOURSITE.COM". Make sure to not include www or any other subdomain.

Getting links from webpages that contain your main keyword in the page title is extremely powerful and is something many people often overlook.

After collecting all these information, you will have a blue-print of the linking strategy. You have to contact each of these web sites and ask them to provide a link back to your web site.