SEO Friendly Web Design

Good web-content

Content is the key to web site optimization. Your content should fulfill a need for the visitor; whether this need is for information, merchandise or a service, and it should communicate it clearly.

A good rule of thumb to follow when determining how much content to include is to insert between 200-250 words of keyword rich search engine friendly content on each of your site pages. More words are fine but make sure that users typically don’t appreciate having to scroll down or read all the way across the screen. So break your content up in into columns, bulleted items, headlines, etc.

Make the text readable. Avoid using silly fonts & busy backgrounds. Make your text scannable i.e. use bullets, headlines, and bold text so users can scan your content quickly.

CSS Style sheet: It is good to use CSS style sheet to format your web design because it can standardize the appearance of your website.

Add thematic content with keywords and keep the targeted keyword density between 3% – 5%.

Use header tags (H1, H2 & H3) with targeted primary & secondary keywords.

Avoid using duplicate content to grow & rank your site in all search engines

Go for static html design and keep the size of your site pages under 48K. You must optimize the file size of your images (12 kb or smaller).

Add Alt-tag for images (only 1-2 images per page). Use thematic text for the alt-tags.

Navigation

Design your web page as simple as possible, it will help visitors' to navigate and view the site properly.

Avoid use of frame and re-direct techniques

If you are using JavaScript, e.g. drop-down menus, put it at the end of HTML Body or place into a separate file, e.g. menu.js.

Keep your basic pages like index (home page), about us, contact us, sitemap etc at root level and product category specific pages in folder with category specific name. Create folders up to
maximum three levels from the root.

Your folders and product category pages must be keyword specific. For example if “Collaboration Solution” is one of your services, select your folder name as “collaboration-solution” and its pages collaboraton-solution.htm, collaboration-suite.htm etc.

Website navigation is important for users as well as for web crawlers. Place links of main pages on every page of your website and also give link to home page from every page of your website. You can follow similar technique for level two and level three pages also.

Design keyword content rich sitemap page that has links to the all pages of your website. Don’t make this page as links only page. Insert contextual content to it.

Make sure there shouldn’t be any broken link.

Browser Compatibility

Test what your site looks like in a multitude of different browsers. Try Microsoft Internet Explorer, Mozilla Firefox, Opera, Avant, etc.

Proofread for errors

A simple spelling error can drive away users. Proofread your site and fix any mistakes.

Logos or Brand Names

If your site has a logo or brand name, be sure to include this on every page so the user knows exactly where they are at all times.

Pop-ups

Pop-ups are annoying at best. Avoid using them for any reason.